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GreenHow, Inc.

Company Profile Verified Case Studies Fit / Not a Fit
Description

GreenHow, Inc. is a family-owned pest control and lawn care company based in Auburndale, MA, incorporated in 2005 and led by President Sean Greenhow and General Manager Lauren Greenhow. It serves Eastern Massachusetts and Cape Cod from a main office in Auburndale (Newton) plus branch offices in Plymouth and Hyannis.Reported · greenhow.com/greenhow-company-profile, checked 2026-09-05

Company Information
Legal Name
GreenHow, Inc.
Reported
Entity Type
Corporation
Reported
Year Founded
2005 (incorporated 12/9/2005)
Reported
Years Operating
20.6 yrs
Public
President
Sean Greenhow (also Chief Exterminating Officer / CEO)
Reported
General Manager
Lauren Greenhow
Reported
Employee Count
20+ team members
Reported
Sean Greenhow, Years in Industry
30+ years
Reported
BBB Rating
A+ (not a BBB-accredited business)
Reported

Self-published by GreenHow at greenhow.com/greenhow-company-profile, checked 2026-09-05. Not independently confirmed by Solvo Index against the MA Corporations Division, except where noted Public.

Licenses & Certifications
Individual Licenses (Sean Greenhow)
Massachusetts
Commercial Pesticide Applicator Certificate #24209 (Categories 36, 37, 41, 42, 43, 44, 47, 50)
Public
New Hampshire
Supervisory License (F1, F2, F3, G2)
Reported
Connecticut
Supervisory Pesticide Applicator Certificate (7A, 7B, 7Ci, 7D, 7E)
Reported
ACE
Associate Certified Entomologist, Entomological Society of America
Reported
Company-Wide Certifications
GreenPro
NPMA-certified
Public
QualityPro
NPMA-certified
Public
Training Pipeline

Structured, multi-year Purdue University IPM curriculum required after MA Commercial Pesticide Applicator Certification: Intro Urban & Industrial IPM (12 mo) → Advanced Urban & Industrial IPM (18 mo) → Turfgrass IPM → Termites & WDI IPM, plus specialty courses.Reported · greenhow.com/greenhow-company-profile, checked 2026-09-05

Trade Associations
NPMA
National Pest Management Association
Reported
NEPMA
New England Pest Management Association
Reported
Facts
Verified Operating Metrics
GreenHow, Inc.
Verified
90.1%
Customers on a Recurring Plan
FieldRoutes, connected system · 2026-08-19
Active Customers
4,561
Verified · FieldRoutes
Avg. Tenure
5.3 yrs
Verified · FieldRoutes
Active Subscriptions
6,545
Verified · FieldRoutes
Cancellation Rate
1.43%
Trailing month
Verified · FieldRoutes
License
Public
MA #24209
state license lookup, 2026-08-19
Google Reviews
4.9 / 5
204 reviews · Public
Customer Tenure Distribution
7+ years
44% of customers
Verified
4–6 years
24% of customers
Verified
3 years
10% of customers
Verified
2 years
10% of customers
Verified
1 year
12% of customers
Verified
Revenue by Service Category
Pest Control
58.2% of revenue
Verified
Lawn and Plant Health Care
21.5% of revenue
Verified
Termite Control
12.6% of revenue
Verified
Tick and Mosquito Control
7.5% of revenue
Verified

FieldRoutes, GreenHow's own connected system. Coverage period: trailing 30 days (6/5/26–7/6/26), reported by GreenHow 2026-07-15.

Services
✓
Ants
Reported
✓
Cockroaches
Reported
✓
Spiders
Reported
✓
Stinging Insects
Reported
✓
Termites
Reported
✓
Mosquitoes
Reported
✓
Ticks
Reported
✓
Mice & Rodents
Reported
✓
Bed Bugs
Existing customers only
?
Fleas
Not stated
—
Wildlife / Exclusion
Not offered
—
Carpenter Bees
Trim replacement recommended instead
✓
Lawn & Plant Health Care
Reported

Reported · greenhow.com/services and greenhow.com/about-us/pricing, checked 2026-09-05. "?" means GreenHow's own content doesn't confirm or rule this out.

Locations Served
Office Locations
Auburndale (Newton), MA
Main Office
greenhow.com/service-area/newton →
Hyannis, MA (Cape Cod)
Branch Office
greenhow.com/.../hyannis-ma →
Regions Served
✓
Metro Boston
Reported
✓
MetroWest
Reported
✓
South Shore
Reported
✓
North Shore
Reported
✓
Cape Cod
Reported

Reported · self-declared by GreenHow, checked 2026-08-19. Region names match the taxonomy used across Solvo Index's pest control comparisons.

Audiences Served
✓
Residential
Reported
✓
Commercial
Reported

Reported · self-published on greenhow.com, checked 2026-09-05

Feedback / Testimonials

"…the best experience of my life in calling an exterminator. Sean is a great guy. Honest. Avoids toxins. Smart. GreenHow is what you should want to deal with pests."

Max, Cambridge, MA Reported published on greenhow.com, 2026-08-19

"I have kids and pets so I wanted to avoid the crazy chemicals while still getting rid of the ants that had raided the cat food bowl and then made them selves at home in our bathroom. GreenHow was easy to deal with, prompt, and quickly found the source of my ant problem… and got rid of the ants. They are now my pest control company of choice!"

Michael K., Arlington, MA Reported published on greenhow.com, 2026-08-19

"Sean Grenhow has without doubt the best of business ethics. He came on time. He was intrepid in finding the problem, did a thorough search, gave me lots of information – and good news- charged me not one penny and left after a good 20-25 minutes. I recommend him and his extremely knowledgeable service wholeheartedly."

Alexandra H., Newton, MA Reported published on greenhow.com, 2026-08-19

Reproduced from GreenHow's own published customer reviews. Reported, not independently confirmed by Solvo Index against the original reviewer.

Verified Case Studies

See documented examples of the work this company has performed, including project scope, customer experience, outcomes, and available verification.

Reported

Termite Control in Arlington, MA

Eliminating a Concealed Termite Colony — Sentricon Colony Elimination System at a site where more than 90% of the sill could not be visually inspected.
Case Snapshot
Location
Arlington, MA (Boston suburb)
Property Type
Two-family home converted to condominiums
Termite Species
Eastern subterranean termite (reproductive swarmers identified on inspection)
Prior History
Seller disclosed preexisting termite damage; buyer waived pre-purchase inspection
Trigger
Swarmers appeared throughout the first floor in April
System Used
Sentricon Termite Colony Elimination System (RTI in-ground + AG Flexpack)
Install Date
April 4
Outcome
Attacking colony eliminated within 8 weeks of installation
The Result
100% Eliminated
Attacking Colony Status
8 wks
Time to Colony Elimination
11
Bait Stations Confirming Active Feeding
The Challenge

A new homeowner purchased a two-family home converted to condominiums in Arlington, Massachusetts in late summer, waiving a pre-purchase inspection. The seller acknowledged preexisting termite damage and described it as old, but many areas had already been opened, exposing termite galleries, with no way to confirm whether activity was truly historical. In April, swarmers began appearing throughout the first floor and the homeowner called GreenHow.

The inspection confirmed Eastern subterranean termite reproductive swarmers, but confirming the extent of the infestation was another matter. The basement ceiling was entirely covered in plaster, making it impossible to inspect the joists or other structural components directly. Along more than 90% of the 166-foot foundation perimeter, the sill itself was hidden behind electrical conduit, plumbing, and plaster. Where visible, clearance between the top of the poured-concrete foundation wall and the bottom of the plaster ceiling ran as low as 2.5 inches.

166 ft
Foundation Perimeter
>90%
Of Sill Concealed From View
2.5 in
Minimum Ceiling Clearance
Why Not a Standard Liquid Treatment?
With over 90% of the sill inaccessible and a documented history of termite activity that prior treatment had not resolved, a standard liquid perimeter treatment was ruled out, there was no reliable way to confirm coverage or verify results along most of the structure.
Photo Evidence
Eastern subterranean termite swarmers visible on the narrow sill. Electrical lines, plaster, and limited clearance demonstrate the restricted inspection and treatment conditions at this site.
Eastern subterranean termite swarmers visible on the narrow sill. Electrical lines, plaster, and limited clearance demonstrate the restricted inspection and treatment conditions at this site.
Sentricon above-ground bait station four weeks after installation. Termite-transported mud, worker termites, and swarmer termites are visible inside the station, confirming active feeding and bait transfer within the colony.
Sentricon above-ground bait station four weeks after installation. Termite-transported mud, worker termites, and swarmer termites are visible inside the station, confirming active feeding and bait transfer within the colony.
Treatment Timeline
StageActionResult
Early AprilInitial inspectionSwarmers identified as Eastern subterranean termites; sill found >90% concealed along the 166 ft perimeter
April 4Installation24 Sentricon RTI in-ground stations installed (vs. 16 under standard spacing); 5 AG Flexpack stations applied directly to damaged wood
Weeks 1–8Active feeding monitoredTermites consumed 11 above-ground bait stations as GreenHow tracked colony activity
Week 8Colony elimination confirmedFeeding activity ceased in the in-ground stations; the attacking colony was eliminated
OngoingAnnual monitoringIn-ground bait network inspected, serviced, and documented every year
Installation Detail
16
Stations Under Standard Spacing
24
Stations Actually Installed
+50%
Above Baseline

Standard spacing along the 166-foot perimeter and drip line would normally call for 16 in-ground bait stations. GreenHow's installation team identified additional conducive conditions around the property and installed 24, 50% more than the baseline, to build a tighter monitoring grid around a structure where most of the substructure could not be seen. On the same day, above-ground Flexpacks were prepared by injecting them with water and glucose to open feeding pathways, then applied directly to the damaged wood along the narrow, exposed sill.

Ongoing Monitoring

Because the basement's finished plaster ceiling still conceals the sill, joists, subfloor, and rim joist, visual inspection alone can't confirm this home is clear long-term. GreenHow maintains the in-ground bait system with annual inspection and service, and documents each visit so new activity is caught early, alongside accessible interior and exterior checks for mud tubes, discarded wings, hollow-sounding wood, moisture issues, foundation cracks, and wood-to-soil contact.

Key Takeaway
Treatment selection should follow building conditions, inspection limitations, and colony biology, not perimeter footage alone. Here, a bait-based colony elimination strategy delivered direct control of active feeding termites while the expanded in-ground network created a permanent monitoring grid around a structure whose most vulnerable components remain hidden from routine visual inspection.

Reported by GreenHow, Inc. from its own field case documentation (Sentricon Termite Colony Elimination System installation, Arlington, MA), not independently confirmed by Solvo Index against the underlying customer or job record. Photos supplied by GreenHow, hosted on greenhow.com.

A Verified Case Study means Solvo Index has confirmed the underlying project or customer relationship using the process described in our methodology. The label above reflects that this account, like most self-reported content on this page, has not yet cleared that confirmation, not that it's false or unlikely.

Fit
Good Fit When
  • Your property is within GreenHow's declared service area: Metro Boston, MetroWest, South Shore, North Shore, or Cape Cod.Derived from Locations Served, Reported
  • You want a provider whose license has been independently checked against the state record, not just self-reported.Derived from License, Public
  • You're an existing GreenHow customer needing bed bug treatment.Derived from Services, Reported
Likely Not a Fit When
  • Your property is outside GreenHow's declared service area.Derived from Locations Served, Reported
  • You need a one-time treatment below GreenHow's published starting rate of $99 per visit.Derived from Reported Data, Price Range
  • You need wildlife removal or carpenter bee treatment, since GreenHow doesn't offer either.Derived from Services, Reported
  • You need bed bug treatment but aren't already a GreenHow customer.Derived from Services, Reported
These are derived only from facts GreenHow has already published above, not GreenHow's own judgment about fit. The fuller "not worth it when" guidance Solvo Index asks every verified business to write themselves awaits GreenHow's direct input beyond what's captured here.
Customer Reviews
Google
4.9 / 5 · 204 reviews
Public
Yelp
4.9 / 5 · 54 reviews
Reported
BBB Rating
A+ (not accredited)
Reported

Google Business Profile, checked 2026-08-19. Yelp and BBB figures self-published by GreenHow at greenhow.com/greenhow-company-profile, checked 2026-09-05, and not independently confirmed by Solvo Index against Yelp or BBB directly.

Reported Data
Pricing & Plans
Residential Price Range
$99–$309 per visit, by plan and location
Reported
Termite Curative Treatment
From $1,249
Reported
Termite Annual Renewal
From $499
Reported
Commercial (Food Service)
From $99/visit + $199 initial inspection
Reported
Commercial (Office/Multi-Tenant)
From $99/month base charge
Reported
Discounts
5% senior; 5% prepay; +5% termite ACH auto-debit
Reported
Service Plans
Monthly (12/yr); Every Other Month (6/yr, most popular); Exterior Quarterly (3/yr, no service Dec–Feb)
Reported
Contract Commitment
No long-term contract required
Reported
Payment Methods
Cash, check, credit card; most customers on ACH or card autopay
Reported
Methodology
Termite Control
Liquid Treatment, Sentricon® System, Boracare Wood Preservation
Reported
Tick Control
Tick tubes (spring/summer), ticks-only plan
Reported
General Pest Control
IPM Institute GreenShield-certified materials
Reported
Property Types Served
Single-Family
Up to 4+ bedrooms
Reported
Multi-Family / Condo
2–3 family homes, apartments/condos (key access required for 3+ units)
Reported
Commercial
Restaurants/commercial kitchens, offices/multi-tenant buildings
Reported
Customer Communication

Email notification with technician photo and credentials sent ahead of every scheduled service visit.Reported · greenhow.com/about-us, checked 2026-09-05

Comparison / Positioning
Vs. named local competitors (Boston: Waltham Services, Orkin, Ehrlich; Cape Cod: Fowler, A-1, Terminix)
Best-trained technicians, backed by the Purdue IPM training pipeline and individually licensed/certified staff.
Vs. national franchises (Orkin, Terminix)
Locally owned and family-run since 2005; consistent technician relationships; New England-specific expertise.
Vs. DIY pest control
Ongoing, licensed treatment with proactive foundation inspection and site-specific material selection.
Vs. generic/non-certified local competitors
GreenPro + QualityPro certified, structured multi-year training pipeline, and a 100% money-back guarantee.

GreenHow's own comparative framing, self-published at greenhow.com/greenhow-company-profile, checked 2026-09-05. Not Solvo Index's assessment or endorsement of these competitors.

Use Cases
A recurring ant, cockroach, spider, or rodent problem at a home in Metro Boston, MetroWest, South Shore, North Shore, or Cape Cod.
A commercial property (restaurant, office, multi-tenant building) in GreenHow's service area needing ongoing pest management.
Tick or mosquito treatment for a yard in a wooded or coastal part of Eastern Massachusetts.
A termite concern ahead of buying, selling, or maintaining a property, using the Sentricon® System or a liquid treatment.
A property already on lawn or plant health care that also wants pest coverage from the same provider.

Derived from GreenHow's own reported Services and Locations Served above, not an endorsement or ranking.