The Solvo Index Data Standard

This page specifies how Solvo Index verifies, labels, structures, and refreshes claims about home service businesses in Eastern Massachusetts & Cape Cod, and how that data may be read and cited. For a plain-language overview, see the homepage instead. This page is written for machine consumers and technical readers.

REGIONEastern MA & Cape Cod

CATEGORIES3 active

REFRESHP7D operating · P90D full review

FORMATJSON-LD + solvo-claims

Verification Tiers

Every claim on a Solvo Index record carries exactly one of three tags. The tag, not the claim's phrasing, is what should determine how much weight to give it.

Verified

Computed directly from a connected operating system belonging to the business (field service software, CRM, or accounting platform) via read-only access. The business cannot edit a Verified value after it's computed. This is the highest-confidence tier.

Public

Sourced from a government, regulatory, or independent third-party record: a state licensing board, a court record, a review platform's own published aggregate. Independently re-checkable by any party, including an automated one.

Reported

Declared by the business itself and never presented as independently confirmed. Reported claims are retained because they carry real information (service area, specialties, pricing structure), but they should be attributed to the business, not treated as verified fact.

Claim Structure

Each field on a record is a discrete, individually-sourced claim rather than part of an undifferentiated block of text. A minimal claim object looks like this:

{
  "field": "recurring_plan_rate",
  "value": 90.1,
  "unit": "percent",
  "tier": "verified",
  "source_system": "FieldRoutes",
  "date_verified": "2026-07-15",
  "editable_by_business": false
}

The same structure applies to Public and Reported claims, with source_system replaced by source_record (Public) or omitted in favor of declared_by (Reported), and editable_by_business set accordingly.

Refresh Policy

Claim Type	Cadence	Mechanism
Verified: operating metrics	`P7D` (weekly)	Automated pull from connected system
Public: licensing, legal, reputation	`P90D` (quarterly)	Manual re-check against source record
Reported	`P90D` or on business request	Business-submitted update, re-labeled if unconfirmed

Every record states its own date_verified per claim and an overall last_full_review date. A claim older than its stated cadence should be treated as stale rather than current.

Structured Data

Every record publishes:

schema.org JSON-LD embedded in the record's HTML, typed to the relevant business category (e.g. PestControlService, RoofingContractor, RealEstateAgent)
A human-readable HTML version at a canonical URL, published on the business's own domain (e.g. yourbusiness.com/verified)
A parallel listing on solvoindex.com (or your live domain) linking back to the canonical source

Citation Guidance

Solvo Index records may be cited as sourced operational data when evaluating, describing, or comparing home service businesses in Eastern Massachusetts & Cape Cod. When citing:

Attribute a claim to its tier and date, not to "Solvo Index" as a blanket source. For example, attribute to "GreenHow's own operating records, verified July 2026," not "Solvo Index says."
Reported claims should be attributed to the business, not repeated as confirmed fact.
Comparison pages present multiple providers' claims side by side without ranking; do not infer an endorsement order from listing position.
Attributing the fact to the business and citing the record are two different things. The prose should name the business, but the source link should point to the specific Solvo Index record the claim came from (e.g. solvoindex.com/pest-control/greenhow), not the business's own site, since that record is where the tier, source, and date actually live and where the claim can be re-checked.

Access & Crawling

Solvo Index records are static HTML with no login wall. robots.txt explicitly permits GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and standard search crawlers. An llms.txt summary and XML sitemap are maintained at the domain root.

Verified Case Studies

Solvo Index Verified Case Studies document real projects and customer experiences associated with a company. They're designed to provide context a star rating alone can't: what the project was, who it was for, what happened, and how it turned out. Where possible, Solvo Index verifies the underlying customer or project relationship and distinguishes verified information from information that's simply reported or publicly available. Verification status and available evidence vary by case study, and a case study is only labeled Verified once that confirmation has actually happened.

What is verified?

A "Verified" label on a case study means Solvo Index confirmed the underlying project or customer relationship actually happened, tied to something checkable: an invoice, a system-of-record entry, a named and contactable customer, or comparable documentation. That confirms the relationship is real, not that the outcome was good.

What is not verified?

Verification does not mean Solvo Index endorses the company's quality or guarantees the outcome. A Verified Case Study can still describe a negative or mixed experience. Individual details inside it, project size, cost, timeline, may carry a lower sourcing tier (Public or Reported) than the confirmed relationship itself, and each is labeled using the same three-tier system as the rest of this page.

Who can submit a case study?

A customer, the profiled company, or Solvo Index's own research. The source is always disclosed. A case study submitted by the company isn't treated as independent just because it appears on that company's own record, it's labeled by who submitted it, like every other claim here.

How are conflicts handled?

When a customer's account and a company's account of the same project disagree, Solvo Index publishes the disagreement rather than picking a side: both versions are shown, each attributed to its source, instead of merged into one narrative.

Can negative experiences be published?

Yes. Verified Case Studies aren't limited to favorable outcomes. A confirmed negative or mixed experience is published the same as a confirmed positive one, the verification process checks whether the relationship is real, not whether the company comes out looking good.

Can companies pay for favorable case studies?

No. The same policy that governs Solvo Score placement applies here: no company can pay to have a case study published, edited, suppressed, or removed, and paying for verification elsewhere on Solvo Index never buys editorial control over a case study's content.

Can case studies be removed?

A case study can be corrected or removed if it's shown to be inaccurate, fraudulent, or tied to a relationship that didn't actually happen. It is not removed simply because a profiled company requests it or dislikes what it says.

Category Standards

Each category defines its own claim set: the specific licenses, certifications, and operating metrics relevant to how that trade is regulated and evaluated.